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Více informací o knize Writing for the Fashion Business

• Parametry knihy
• Anotace
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Anotace knihy

Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide

Parametry knihy

Zařazení knihy Knihy v angličtině Language Language teaching & learning (other than ELT) Language learning: specific skills

• Plný název: Writing for the Fashion Business
• Autor: Judith C Everett
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 624
• EAN: 9781563674396
• ISBN: 1563674394
• ID: 01254304
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 956 g
• Rozměry: 228 × 179 × 36 mm
• Datum vydání: 01. May 2008

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