Mohlo by se vám také líbit

Více informací o knize Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 487 bodů

Anotace knihy

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Parametry knihy

Zařazení knihy Knihy v angličtině Technology, engineering, agriculture Other technologies & applied sciences

• Plný název: Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
• Autor: Carole Maurel, Paul Amadieu
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 304
• EAN: 9781786305282
• ISBN: 1786305283
• ID: 33081887
• Nakladatelství: ISTE Ltd
• Hmotnost: 1126 g
• Rozměry: 242 × 164 × 23 mm
• Datum vydání: 27. November 2020

Oblíbené z jiného soudku

---

---

---