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Více informací o knize Why customer disengagement matters

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Anotace knihy

Bachelor Thesis from the year 2016 in the subject Business economics - General, grade: 1.3 (sehr gut), University of Bayreuth, language: English, abstract: Recently, plenty of research was conducted on engagement - more particularly on enhancing Customer Engagement (CE). The flip side of CE, namely Customer Disengagement (CDE), seems to be uncharted. Thus, this thesis elaborates a working definition on CDE. This includes the interrelation of CE and CDE. According to this paper, CDE is described as a psychological process that can cause the state of complete detachment from a Brand or Service (B/S). CDE could have behavioural outcomes in terms of Negative Customer Engagement (NCE). Additionally, it interrelates with former CE levels and varies across contexts. CDE is supposed to be a promising research field.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Why customer disengagement matters
• Podnázev: A theoretical conceptualization on the interrelations of customer engagement and customer disengagement
• Autor: David Finken
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 72
• EAN: 9783668301955
• ISBN: 3668301956
• ID: 15209031
• Nakladatelství: Grin Publishing
• Hmotnost: 104 g
• Rozměry: 210 × 148 × 4 mm
• Datum vydání: 27. September 2016

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