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Anotace knihy

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Urban Innovation Networks
• Podnázev: Understanding the City as a Strategic Resource
• Autor: Alexander Gutzmer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 123
• EAN: 9783319370743
• ISBN: 331937074X
• ID: 18051419
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 2175 g
• Rozměry: 235 × 155 × 8 mm
• Datum vydání: 23. August 2016

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