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Více informací o knize TRUSTING MOBILE PAYMENT

• Parametry knihy
• Anotace
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Anotace knihy

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

Parametry knihy

• Plný název: TRUSTING MOBILE PAYMENT
• Podnázev: HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS
• Autor: Andrea Bauer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 184
• EAN: 9783743934238
• ISBN: 374393423X
• ID: 16831429
• Nakladatelství: tredition
• Hmotnost: 201 g
• Rozměry: 190 × 120 × 11 mm
• Rok vydání: 2017

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