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Více informací o knize Transnational Management: Text, Cases & Readings in Cross-Bo

• Parametry knihy
• Anotace
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Anotace knihy

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Parametry knihy

Zařazení knihy Knihy v angličtině Humanities Philosophy Philosophy: aesthetics

• Plný název: Transnational Management: Text, Cases & Readings in Cross-Bo
• Autor: Christopher Bartlett
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 800
• EAN: 9781259010590
• ISBN: 1259010597
• ID: 01339889
• Nakladatelství: MCGRAW-HILL Professional
• Hmotnost: 1031 g
• Rozměry: 234 × 187 × 22 mm
• Datum vydání: 01. November 2013

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