Kód: 09088434
There is interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Hitherto, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecological ... celý popis
Angličtina
Nákupem získáte 400 bodů
Anotace knihy
There is interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Hitherto, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecological and sustainable" are based on hard evidence. The tourism industry has therefore been developing methods to measure these objectively in the form of ecolabels. This book reviews the subject. Emphasis is placed on the criteria used in ecolabels to determine sustainability, the marketing of ecologically-labelled tourism products and the management of current ecolabels and awards.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
4004 Kč
Angličtina
Osobní odběr Praha, Brno a 46026 dalších
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