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Anotace knihy

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: TM: The Untold Stories Behind 29 Classic Logos
• Autor: Mark Sinclair
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 224
• EAN: 9781780671659
• ISBN: 1780671652
• ID: 02609006
• Nakladatelství: LAURENCE KING PUBLISHERS
• Hmotnost: 419 g
• Rozměry: 210 × 150 × 22 mm
• Datum vydání: 04. August 2014

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