Kód: 11523798
Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reve ... celý popis
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Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
Zařazení knihy Knihy v angličtině Mathematics & science Science: general issues
568 Kč
Osobní odběr Praha, Brno a 12903 dalších
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