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Anotace knihy

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Wirtschaft - Sonstiges

• Plný název: The Fourth P
• Autor: Vibrant Publishers
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 432
• EAN: 9781636515809
• ISBN: 1636515800
• ID: 49418247
• Nakladatelství: Vibrant Publishers
• Hmotnost: 622 g
• Rozměry: 229 × 152 × 23 mm
• Datum vydání: 05. August 2025

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