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Více informací o knize The DaimlerChrysler merger: One company, two cultures

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Anotace knihy

Scholarly Research Paper from the year 2005 in the subject Business economics - Miscellaneous, printed single-sided, grade: A, Northeastern University of Boston, course: Cultural Aspects of International Business, 12 entries in the bibliography, language: English, abstract: In May 1998 the German car maker Daimler-Benz AG and America s third largest automobile company, Chrysler Corporation, signed a merger agreement to build the world s No. 5 automaker. Juergen Schrempp, CEO of Daimler-Benz, and Robert Eaton, Chrysler s then boss, saw a logical fit between the European luxury-car producer and the American maker of sport-utility vehicles, minivans and medium-sized vehicles. The complementing product and geographical match seemed to prepare the merged DaimlerChrysler AG for the future competition in the automobile industry. [...]

Parametry knihy

• Plný název: The DaimlerChrysler merger: One company, two cultures
• Autor: Tobias Wolf
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 20
• EAN: 9783638790215
• ISBN: 3638790215
• ID: 01601449
• Nakladatelství: Grin Verlag
• Hmotnost: 59 g
• Rozměry: 210 × 148 × 3 mm
• Rok vydání: 2007

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