Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Symbol & Reason

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 333 bodů

Anotace knihy

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice. This will be an accessible, interesting book that will appeal to broaden general readership, including a wide variety of everyday business viewpoints.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Symbol & Reason
• Podnázev: An Introduction to Public Relations
• Autor: Luke Strongman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 150
• EAN: 9781536124873
• ISBN: 9781536124873
• ID: 19389964
• Nakladatelství: Nova Science Publishers Inc
• Hmotnost: 282 g
• Datum vydání: 01. November 2017

---

---

---