Kód: 02098041
Strategy and Communication for Innovation
Autor Nicole Pfeffermann, Tim Minshall, Letizia Mortara
This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful inn ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 465
Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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Anotace knihy
This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful innovation.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
3313 Kč
- Plný název: Strategy and Communication for Innovation
- Autor: Nicole Pfeffermann, Tim Minshall, Letizia Mortara
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 465
- EAN: 9783642414787
- ISBN: 3642414788
- ID: 02098041
- Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnost: 858 g
- Rozměry: 240 × 163 × 30 mm
- Datum vydání: 09. January 2014
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