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Více informací o knize Strategic Management of Innovation and Design

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Anotace knihy

There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on the most recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation

• Plný název: Strategic Management of Innovation and Design
• Autor: Pascal Le Masson, Benoît Weil, Armand Hatchuel
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 488
• EAN: 9780521768771
• ISBN: 0521768772
• ID: 02237336
• Nakladatelství: Cambridge University Press
• Hmotnost: 970 g
• Rozměry: 244 × 170 × 27 mm
• Datum vydání: 09. September 2010

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