Kód: 17870737
If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strat ... celý popis
Angličtina
4008 Kč
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50 % šance
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Anotace knihy
If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'' Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Education
4008 Kč
Angličtina
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