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Více informací o knize Social Media and Strategic Communications

• Parametry knihy
• Anotace
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Anotace knihy

Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Social Media and Strategic Communications
• Autor: Hana S Noor Al Deen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 238
• EAN: 9781137287045
• ISBN: 1137287047
• ID: 02061620
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 450 g
• Rozměry: 223 × 138 × 24 mm
• Datum vydání: 20. May 2013

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