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Anotace knihy

This book is a comprehensive work that integrates many disciplines. The main contents include: regional geographic and economic analysis before hotel site selection; hotel site selection and its influencing factors; hotel positioning and target market research; hotel layout and facility planning; hotel demand analysis; hotel supply analysis; financial feasibility analysis for hotel occupancy and rate forecast; financial feasibility analysis for hotel investment benefit estimation; hotel uncertainty analysis (including epidemic, disaster, etc.); and hotel value assessment and comprehensive feasibility analysis.This book focuses on the intersection and integration of multiple disciplines while also reflecting the organic combination of theory and practice. The book not only demonstrates the theoretical knowledge and connotation of thinking in the hotel project site selection process but also systematically introduces the operability of multi-dimensional feasibility analysis. At the beginning of each chapter, the introduction of core points and issues is designed, and the subsequent practical analysis process is guided from the issues. At the same time, the book uses illustrated real-life pictures, on-site hotel visits and on-site hotel site selection visits in the process, so that the reader's design ideas and practical works can be applied and reflected in the hotel development and construction process, increasing the participation, experience, interaction and intuition in the reading process.This book is mainly used for teaching and research of senior and undergraduate students in tourism management, hotel management, tourism planning, human geography, etc. It is also used for professional and technical staff in tourism management project development in countries along the "Belt and Road." In addition, the book is also used by government departments and the public.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Site Selection and Value Evaluation of New Hotel Projects
• Podnázev: A TSPV Analysis Framework
• Autor: Yue He, Shuangshuang Ye, Lei Ding, Anping Wu
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 380
• EAN: 9789819702275
• ID: 44624018
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 155 mm
• Datum vydání: 12. June 2024

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