Kód: 17585448
Presents the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and new research designs that increase market share, expand profit, and build market compe ... celý popis
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Presents the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and new research designs that increase market share, expand profit, and build market competitiveness. This volume features extensive coverage of a broad range of topics and perspectives such as organisational design, consumer behaviour, and globalization.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
Osobní odběr Praha, Brno a 12903 dalších
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