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Anotace knihy

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences

• Plný název: Research in Consumer Behavior
• Autor: Russell W. Belk
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 286
• EAN: 9780762313044
• ISBN: 0762313048
• ID: 04687966
• Nakladatelství: Emerald Publishing Limited
• Hmotnost: 579 g
• Rozměry: 234 × 156 × 17 mm
• Datum vydání: 11. July 2006

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