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Více informací o knize Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013

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Anotace knihy

Seminar paper from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 1,0, University of Newcastle, language: English, abstract: Luton-based EasyJet is UK's largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter's low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure.§Europe's airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%.§EasyJet's business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013
• Autor: Markus Bader
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 44
• EAN: 9783656892236
• ISBN: 3656892237
• ID: 09262354
• Nakladatelství: Grin Publishing
• Hmotnost: 68 g
• Rozměry: 210 × 148 × 3 mm
• Datum vydání: 26. March 2015

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