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Více informací o knize Public Relations Writing and Media Techniques

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Anotace knihy

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

Parametry knihy

Zařazení knihy Knihy v angličtině Language Language teaching & learning (other than ELT) Language learning: specific skills

• Plný název: Public Relations Writing and Media Techniques
• Podnázev: Pearson New International Edition
• Autor: Dennis Wilcox
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 472
• EAN: 9781292040738
• ISBN: 1292040734
• ID: 02382117
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1170 g
• Rozměry: 214 × 276 × 15 mm
• Datum vydání: 01. November 2013

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