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Více informací o knize Public Relations and the Making of Modern Britain

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Anotace knihy

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

Parametry knihy

Zařazení knihy Knihy v angličtině Humanities History Regional & national history

• Plný název: Public Relations and the Making of Modern Britain
• Podnázev: Stephen Tallents and the Birth of a Progressive Media Profession
• Autor: Anthony Scott
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 280
• EAN: 9780719084577
• ISBN: 0719084571
• ID: 04648579
• Nakladatelství: MANCHESTER UNIVERSITY PRESS
• Hmotnost: 472 g
• Rozměry: 145 × 222 × 27 mm
• Datum vydání: 01. May 2012

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