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Více informací o knize Public Information Campaigns and Opinion Research

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Anotace knihy

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political structure & processes

• Plný název: Public Information Campaigns and Opinion Research
• Podnázev: A Handbook for the Student and Practitioner
• Autor: Hans-Dieter Klingemann, Andrea Roemmele, Andrea Rommele
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 194
• EAN: 9780761964315
• ISBN: 0761964312
• ID: 04686189
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 500 g
• Rozměry: 234 × 156 × 16 mm
• Datum vydání: 28. November 2001

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