Kód: 42315667
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Autor Priya Jindal, Shubhi Bansal
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 324
Nakladatelství: IGI GLOBAL, 2022
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Parametry knihy
Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft
7894 Kč
- Plný název: Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
- Autor: Priya Jindal, Shubhi Bansal
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 324
- EAN: 9781668458976
- ISBN: 1668458977
- ID: 42315667
- Nakladatelství: IGI GLOBAL
- Hmotnost: 1080 g
- Rozměry: 286 × 221 × 22 mm
- Datum vydání: 09. December 2022
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