Mohlo by se vám také líbit

Více informací o knize Product Recommendations in e-Commerce Retailing Applications

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 167 bodů

Anotace knihy

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Product Recommendations in e-Commerce Retailing Applications
• Autor: Nicolas Knotzer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 202
• EAN: 9783631566220
• ISBN: 9783631566220
• ID: 10026648
• Nakladatelství: Peter Lang AG
• Hmotnost: 304 g
• Rozměry: 149 × 208 × 15 mm
• Datum vydání: 21. December 2007

Oblíbené z jiného soudku

---

---

---