Kód: 06747990
National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in i ... celý popis
Nákupem získáte 544 bodů
National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in international marketing strategy and consumer behaviour.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business
5443 Kč
Osobní odběr Praha, Brno a 12903 dalších
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