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Anotace knihy

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. "Pricing" approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Microeconomics

• Plný název: Pricing Tactics, Strategies, and Outcomes
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 1304
• EAN: 9781845424763
• ID: 05097279
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 2496 g
• Rozměry: 244 × 169 × 101 mm
• Datum vydání: 27. March 2007

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