Kód: 04881386

Price is Wrong

Name: Price is Wrong
Brand: John Wiley & Sons Inc
SKU: 04881386
Price: 574.00 CZK
Availability: InStock
Author: Sarah Maxwell
ISBN: 9780470139097

Autor Sarah Maxwell

Jazyk: Angličtina
Vazba: Pevná
Počet stran: 256
Nakladatelství: John Wiley & Sons Inc, 2008
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Anotace knihy

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Microeconomics

574 Kč

Plný název: Price is Wrong
Podnázev: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Autor: Sarah Maxwell
Jazyk: Angličtina
Vazba: Pevná
Počet stran: 256
EAN: 9780470139097
ISBN: 0470139099
ID: 04881386
Nakladatelství: John Wiley & Sons Inc
Hmotnost: 446 g
Rozměry: 236 × 159 × 25 mm
Datum vydání: 08. February 2008