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Anotace knihy

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Parametry knihy

Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Health systems & services

• Plný název: Pharmaceutical Marketing
• Podnázev: A Practical Guide
• Autor: Dimitris Dogramatzis
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 400
• EAN: 9781574911183
• ISBN: 9781574911183
• ID: 06747174
• Nakladatelství: Taylor & Francis Inc
• Hmotnost: 912 g
• Rozměry: 263 × 326 × 29 mm
• Datum vydání: 01. October 2001

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