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Více informací o knize Organizational Competence for Servitization

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Anotace knihy

Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Organizational Competence for Servitization
• Autor: Tim Posselt
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 286
• EAN: 9783658200954
• ISBN: 3658200952
• ID: 18346726
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 3999 g
• Rozměry: 210 × 148 × 18 mm
• Datum vydání: 23. November 2017

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