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Více informací o knize Organisational Change and Transition

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Anotace knihy

Essay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: -, -, Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy s actions caused massive conflicts between production and sales & marketing and damaged his relationship with Andrew Eastern. The most striking issue, based on the findings, is that Murphy implemented a change programme that was contradictory to the corporate culture and did not involve permanent status employees.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Plný název: Organisational Change and Transition
• Podnázev: An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
• Autor: Alexander Michalski
• Jazyk: Němčina
• Vazba: Brožovaná
• Počet stran: 28
• EAN: 9783656138563
• ISBN: 3656138567
• ID: 01674218
• Nakladatelství: Grin Verlag
• Hmotnost: 50 g
• Rozměry: 216 × 140 × 2 mm
• Datum vydání: 25. February 2012

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