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Anotace knihy

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization's website. Important topics covered include: Integrating fundraising into websites Social media Building lists Online tools Online donor engagement Blogs Online events Online surveys Online giving Attracting prospective donors Community building Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Online Fundraising Essentials, 2nd Edition
• Autor: Sfr, Scott C. Stevenson, Scott C. Stevenson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 50
• EAN: 9781118676844
• ISBN: 111867684X
• ID: 04952051
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 158 g
• Rozměry: 220 × 216 × 3 mm
• Datum vydání: 09. July 2013

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