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Více informací o knize News Flash - Journalism, Infotainment and the Bottom-Line Business of Broadcast News

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While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives-the real power in broadcast journalism-are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Plný název: News Flash - Journalism, Infotainment and the Bottom-Line Business of Broadcast News
• Autor: Bonnie Anderson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 284
• EAN: 9780470401774
• ISBN: 047040177X
• ID: 04883230
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 468 g
• Rozměry: 229 × 153 × 18 mm
• Datum vydání: 10. June 2008

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