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Více informací o knize Most significant factor of billboard in attracting customer attention

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• Anotace
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Anotace knihy

The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: - To experiment the conclusions on a much larger random sample to get more accurate result. - Use of observational research to investigate whether sexual emotion actually attracts the attention of the customers or not. - To inspect the perception of a billboard with the personality of the product as a base instead of gender. - To further examine the billboard as an outdoor advertising vehicle in specific product segment. - Use of observational research to investigate whether billboard advertisement in the working area actually attracts customers attention or not.

Parametry knihy

• Plný název: Most significant factor of billboard in attracting customer attention
• Podnázev: As an outdoor advertising: A study on Dhaka city
• Autor: Ayeasha Akhter
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 108
• EAN: 9783659870736
• ID: 10937622
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 177 g
• Rozměry: 220 × 150 × 6 mm
• Datum vydání: 02. May 2016

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