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Více informací o knize Media Performance in the Coverage of HIV/AIDS

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Anotace knihy

The study investigates public assessment of media performance in the coverage of HIV/AIDS in four regions of Cameroon. It made use of a probability sample of 382 respondents from four towns within four regions of Cameroon including, Bamenda, Buea, Yaoundé and Douala actually distributed in a rank order of prevalence of HIV/AIDS. 400 questionnaires were sent to the field giving a response rate of 95.5%. Findings reveal that the media provides sufficient information about HIV/AIDS to the Cameroon public though limited in quality. Also, the study concludes that there is an overall significant relationship between media coverage of HIV/AIDS and behaviour. However, some behaviour like the use of condom, care for HIV/AIDS patients and embarking on voluntary testing did not show this significant relationship. Notwithstanding, television was rated as the most reliable and most performed medium for information about HIV/AIDS. Spearman s Rank Difference Correlation also showed that there exist a strong positive relationship between source performance and the public dependence on the source for HIV/AIDS information.

Parametry knihy

• Plný název: Media Performance in the Coverage of HIV/AIDS
• Podnázev: in Four Regions of Cameroon
• Autor: Nengieh Lizzie Wantchami
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 104
• EAN: 9783659261060
• ID: 07012619
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 171 g
• Rozměry: 220 × 150 × 6 mm
• Rok vydání: 2012

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