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Anotace knihy

The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field.§Media convergence implies the use of multi-platform content production and distribution tools. One of the main challenges within this context lies in the development of appropriate information and knowledge management systems to support convergence in the different media industry sectors. Does blurring the boundaries between the various distribution platforms lead media to converge but to simultaneously diverge from the consumer's point of view? How does information media production and consumption change with converging technologies? This first volume of the Media Convergence Handbook encourages an active discussion around media convergence by introducing the concept through general perspective articles and addressing the challenges of conversion in the publishing, broadcasting and social media sectors.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Media Convergence Handbook - Vol. 1
• Podnázev: Journalism, Broadcasting, and Social Media Aspects of Convergence
• Autor: Cinzia Dal Zotto, Artur Lugmayr
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 429
• EAN: 9783642544835
• ISBN: 3642544835
• ID: 05281781
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 816 g
• Rozměry: 167 × 331 × 30 mm
• Datum vydání: 22. November 2015

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