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Více informací o knize Meaning-Making and Political Campaign Advertising

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

Current research on multimodal and audiovisual metaphor has paid little attention to the media character of audiovisual images. Here is where the book develops an alternative position. Exploring the role of metaphor and metonymy in German and Polish campaign commercials, it provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity. It thereby challenges the dichotomy of political message and media effect.

Parametry knihy

• Plný název: Meaning-Making and Political Campaign Advertising
• Podnázev: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity. Dissertationsschrift
• Autor: Dorothea Horst
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 246
• EAN: 9783110574470
• ISBN: 3110574470
• ID: 18704751
• Nakladatelství: De Gruyter
• Hmotnost: 587 g
• Rozměry: 230 × 155 × 22 mm
• Datum vydání: 22. October 2018

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