Kód: 22010967
Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build ... celý popis
Angličtina
Nákupem získáte 26 bodů
Anotace knihy
Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure laten
Parametry knihy
258 Kč
Angličtina
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