Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Marketing Management: A Strategic Decision-Making Approach

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 220 bodů

Anotace knihy

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Marketing Management: A Strategic Decision-Making Approach
• Autor: John W. Mullins, Orville C. Walker
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 576
• EAN: 9780071326377
• ISBN: 0071326375
• ID: 01374943
• Nakladatelství: McGraw-Hill Education - Europe
• Hmotnost: 1002 g
• Rozměry: 202 × 253 × 17 mm
• Datum vydání: 16. May 2012

Oblíbené z jiného soudku

---

---

---