Kód: 06745309
Marketing Issues in Western Europe
Autor Erdener Kaynack
This volume examines current trends affecting marketing in Western Europe. Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impa ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 192
Nakladatelství: Taylor & Francis Inc, 2005
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Anotace knihy
This volume examines current trends affecting marketing in Western Europe. Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impact of fear appeal in a cross-cultural context, and the role of domestic animosity in consumer choice. Kaynak teaches mar
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1685 Kč
- Plný název: Marketing Issues in Western Europe
- Autor: Erdener Kaynack
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 192
- EAN: 9780789028372
- ISBN: 9780789028372
- ID: 06745309
- Nakladatelství: Taylor & Francis Inc
- Hmotnost: 453 g
- Rozměry: 201 × 137 × 17 mm
- Datum vydání: 13. June 2005
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