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Anotace knihy

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing in the New Normal
• Podnázev: Problems, Processes and Prospects
• Autor: Aarti Saini, Justin Paul, Satyanarayana Parayitam
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 190
• EAN: 9783031365881
• ID: 43476011
• Nakladatelství: Springer, Berlin
• Rozměry: 210 × 148 mm
• Datum vydání: 21. November 2023

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