Kód: 12499892
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us ho ... celý popis
2122 Kč
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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2122 Kč
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