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Anotace knihy

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.

Parametry knihy

• Plný název: Market Entry Strategies
• Podnázev: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
• Autor: Mario Glowik
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 241
• EAN: 9783110425925
• ISBN: 3110425920
• ID: 02887417
• Nakladatelství: De Gruyter
• Hmotnost: 434 g
• Rozměry: 241 × 172 × 14 mm
• Datum vydání: 11. March 2016

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