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Více informací o knize Managing Services

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• Anotace
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Anotace knihy

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management. The book presents a collection of contemporary perspectives on service management challenges, extending the understanding of service through exploration and critique of service organizational and managerial strategies from selected theoretical and empirical perspectives. Amongst other contributions, it reviews the distinctive role and importance of service to academics, professionals, and practitioners; identifies appropriate bridging strategies; evaluates selected aspects of the practice of service management, and investigates the challenges inherent in managing services; reviews the nature, direction, and applicability of selected theoretical dimensions which inform the understanding of service management; considers contemporary innovations in services and service management; and assesses the opportunities for theory building, to further support understanding of the complexities of service management and its impact on organisations and wider society. It will be of interest to graduate students, academics and practitioners in service management.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Managing Services
• Autor: Kathryn Haynes
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 220
• EAN: 9780199696086
• ISBN: 019969608X
• ID: 02656408
• Nakladatelství: Oxford University Press
• Hmotnost: 488 g
• Rozměry: 240 × 163 × 18 mm
• Datum vydání: 28. November 2013

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