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Více informací o knize Managing Media Companies - Harnessing Creative Value 2e

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• Anotace
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Anotace knihy

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Plný název: Managing Media Companies - Harnessing Creative Value 2e
• Autor: Annet Aris
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 400
• EAN: 9780470713952
• ISBN: 047071395X
• ID: 04390421
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 758 g
• Rozměry: 235 × 190 × 22 mm
• Datum vydání: 02. April 2009

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