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Anotace knihy

Seminar paper from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

Parametry knihy

• Plný název: Management Case Study Amazon. Analysis and Decision Making
• Autor: Ricardo Escoda
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 28
• EAN: 9783668705111
• ID: 20162259
• Nakladatelství: Grin Publishing
• Hmotnost: 55 g
• Rozměry: 210 × 148 × 1 mm
• Rok vydání: 2018

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