Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Making a Difference Through Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 275 bodů

Anotace knihy

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Parametry knihy

• Plný název: Making a Difference Through Marketing
• Podnázev: A Quest for Diverse Perspectives
• Autor: Carolin Plewa, Jodie Conduit
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 282
• EAN: 9789811091681
• ID: 20095072
• Nakladatelství: Springer Verlag, Singapore
• Hmotnost: 506 g
• Rozměry: 13 × 155 × 16 mm
• Datum vydání: 27. May 2018

Oblíbené z jiného soudku

---

---

---