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Více informací o knize Islamic Marketing

• Parametry knihy
• Anotace
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Anotace knihy

This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techniques can be adapted when it comes to the marketing of Islamic business areas such as halal food, pilgrimages to Mecca or Islamic finance. Islamic business has emerged as the next major market segment in the 21st century, given the increasing number of Muslim consumers across the world and their combined purchasing power. However, the applicable religious constraints are both numerous and diverse, making an analysis of the Islamic setting crucial when considering suitable marketing techniques for Muslim consumers. Readers will thus benefit by understanding the nuances and technicalities involved in adapting contemporary marketing techniques to Islamic businesses.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups

• Plný název: Islamic Marketing
• Podnázev: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
• Autor: Cédomir Nestorovic
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 247
• EAN: 9783319327525
• ISBN: 3319327526
• ID: 02961488
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 568 g
• Rozměry: 166 × 243 × 20 mm
• Datum vydání: 28. May 2016

Oblíbené z jiného soudku

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