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Více informací o knize Is Your Website Really Working for Your Communication Goals?

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

What are the explicit and practical methods for achieving websites communication goals, increasing awareness and positive attitude toward an organization? This study proposes the user control model as systematic standards and applicable methods for achieving websites communication goals. The user control concept is applicable to websites with various communication strategies including promoting public relations and advertising campaigns and representing an organization.

Parametry knihy

• Plný název: Is Your Website Really Working for Your Communication Goals?
• Podnázev: The Role of "User Control" in Websites
• Autor: Stephanie Ahn
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 92
• EAN: 9783838330259
• ID: 06856722
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 155 g
• Rozměry: 220 × 150 × 6 mm
• Rok vydání: 2010

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