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Více informací o knize International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

• Parametry knihy
• Anotace
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Anotace knihy

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation

• Plný název: International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
• Autor: Arora
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 108
• EAN: 9781137379078
• ISBN: 1137379073
• ID: 02096209
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 300 g
• Rozměry: 223 × 146 × 14 mm
• Datum vydání: 26. July 2013

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